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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function. ... NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing ... place, at the right time, at the right price' shows that marketing is about influencing what you make ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

offerings with a series of integrated marketing campaigns. ... City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars ... countries worldwide. Paul Cassidy, global head of marketing at City Index, said: "As our global presence ...

Honda plots to overhaul customers' online journeys

By Sarah Shearman, 08 February 12, 08:00

marketing manager. Honda has been stepping up its digital activity in recent years to compete with rivals ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 February 12, 12:00

marketer? I did a physics degree fully intending to become a teacher. It never happened. - What advice would you give someone starting their marketing career? Get experience in other areas so you understand how a business works and the implications of your marketing decisions. - What makes you angry ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

% of adults (2008) to 36% (2010). The over 65s are the core users so the market should benefit from the UK ... just over a quarter of the market value and outsell single vitamins. Focusing on specific life ... + who use vitamins and supplements The Industry's Main Players: Andrew Wines, marketing ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Sports Relief launches mobile app to drum up support

By Sarah Shearman, 07 February 12, 10:15

The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February) for free from the App Store and Android market. It features regular updates from all Sport Relief challenges, as well as images and video content from the celebrities involved, including Miranda Hart, Gary ...

Vimto shifts marketing spend with increased digital investment

By Sarah Shearman, 07 February 12, 08:30

Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing ... from our corporate partners it will allow us to use their marketing footprints to take the pageant ...