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Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry left out of its marketing amid allegations of racism against him.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

Warburtons parts company with marketing director Hayes

By John Reynolds, 06 February 12, 04:14

Warburtons has parted company with marketing director Richard Hayes after nearly five years. ... . In April last year, Warburtons appointed former Durex marketer Megan Harrison to its number-two marketing role. Hayes joined Warburtons from the distiller Whyte Mackay, where he was marketing director ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

marketing campaign to raise awareness of the sponsorships is currently in development and is expected ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39 ... opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ... profitability, marketers must ensure that schemes also strengthen customers' emotional commitment, from which ...

Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

By John Reynolds, 06 February 12, 09:50

, followed by a wider rollout in other supermarkets. It is unclear what level of marketing support ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

themselves and really do live longer." DoH marketing director Sheila Mitchell added: "This campaign ...

Brand barometer: Men's deodorants - which is most prominent on the web?

By Gemma Charles, 03 February 12, 02:00

is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification of key ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...

Goldstone to exit Premier Foods

By John Reynolds, 03 February 12, 01:00

Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone ... Brands strategy, which involved the upping of its marketing spend to more than 50m in 2012. It is thought that Williams will keep his managing director job title and will subsume Goldstone's marketing duties within his role. During his tenure at Premier Foods, Goldstone was responsible for marketing ...