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Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

Marketers must get hands-on with their brands, so that they experience them in the same way ... of marketing it is the degree of intimacy involved. For all but the most ethereal of categories, consumption ... experience, replete with sounds, smells, sensations and, above all, touch - enough to give that marketing buzzword 'touchpoint' some real meaning. Consumption, for the most part, is a hands-on affair. Marketing ...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

By By Paul Davies, director of marketing communications, Microsoft UK, 16 May 12, 10:00

is the limit of our imagination, particularly in the digital world, where the lines between marketing ...

Brand Manager of the Week: Natasha Whiting

16 May 12, 10:00

Describe yourself in three words. Caring, energetic and spontaneous. How would you define marketing? Fast-paced, ever-changing and exciting. What advice would you give someone starting their marketing career? You must be prepared to live and breathe what you do. What ...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and contemporary. In this instance, have you considered restructuring your marketing team into Foresight ... the digital tasks. It's the least-scrutinised, least-fashionable part of modern marketing, but some people ... the impression of a highly efficient marketing machine, feeding off itself in a never-ending arc of improvement ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what ... powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

Marketing first revealed in February that BT was to sponsor a series of live music and sports ... Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower today, David James, marketing director of BT consumer, said that with so much activity around ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

fame and following as it can, to truly gain cultural traction in a market where puppets, performing ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

Gaming machines are improving the odds for growth in a stagnating market. ... " /> Before joining William Hill, Fahy was vice-president of international marketing for Yahoo! which he joined in 2007 and he has also held senior marketing roles at BlackBerry and prior to that, Orange ... , travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand management ...