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Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Skip to table Lynx does two things consistently well: pitch its ads at its core market ... , or not-especially-good-looking, man. The target market gets its buzz from the supposed accessibility ... will be successful, as this is a natural extension for a target market that places grooming high on its list ...

Unilever's Weed talks media connectivity and consumer behaviour

By Arif Durrani, 13 January 12, 01:12

for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever. ... and left no doubt about the need for marketers to find new ways of communicating in the age of convergence ... more, in terms of how we engage with our consumers and how we build campaigns." The global marketer behind world leading brands Cif, Knorr and Walls, and who famously gave his fellow marketers and board ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand ... , chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... fingers up at the mass-market producers, and to wear its provenance - the crisps are made using potatoes ...

Pantene signs Liv Tyler for relaunch

By Nicola Clark, 04 October 11, 12:45

comes at a tough time for mid-market haircare brands, which are facing heavy price promotions and extensive NPD from brands such as Dove, Elvive and Herbal Essences. In addition, mid-market brands ... grown their market share as consumers treat themselves to premium products during the recession ...

Febreze kicks off UK leg of global push

By Oliver Luft, 27 July 11, 10:11

platform marketing campaign next week. ... materials. The UK ads, made specifically for market by Grey D sseldorf, features people being blindfold ... marketing, digital platforms and specifically social networks, Coombe said. He said: "We have always had ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

By Rachel Barnes, 14 July 11, 12:01

Phil Chapman, chief marketing officer at Kerry Foods, believes this is the time for marketers ... Phil Chapman, chief marketing officer at Kerry Foods, describes himself as a 'fixer and builder ... , including Singapore and Egypt, was drawn to the telecoms world in 2005, when he became a senior marketer ... , and was looking to shift its marketing up a gear. Changed culture 'The company was more of a commercial ...

Adwatch (11 May) - Top 20 recall: Cushelle takes the soft approach

By Robert Campbell, Creative director, Beta, 11 May 11, 12:00

as though it conforms 100% with the norms of the market. It has a brand name in Cushelle that seems ... of toilets, poo or wee? Come on, we're grown-ups. The toilet-tissue market reminds me a bit of the sanitary-protection market in the early 90s. In order not to cause offence, 'sanpro' ads became so ...