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King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

's range of premium fabric conditioners, called Comfort Exhilarations, backed by a £2m marketing spend. ... doubling its profitability. Mairead Greensmith, marketing manager at Comfort, Unilever UK, said: "As a whole, the rinse-conditioner market is currently worth 307m and it is the premium offering ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

efforts through its brands, as previously revealed in Marketing magazine. ... marketing has previously focused largely on driving awareness of its individual brands. Details ... to its marketing through the implementation of a fresh marketing philosophy, described in the phrase ...

Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

Revlon will unveil a fresh UK ad strategy next month, bringing together marketing for its products ... The ads, which feature its Hollywood-actress brand ambassadors Olivia Wilde and Emma Stone, mark a shift away from past campaigns, focusing on storytelling rather than models wearing the products. It is the brand s first major activity since Julia Goldin was hired as global chief marketing officer 18 months ...

Dulux reinstates the dog for sentimental TV push

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:10

marketing and bringing back the iconic dog mascot in its latest campaign that launches next week. ... " strapline, and will mark the brand's biggest UK push in 15 years, according to UK marketing director, Letty ... . The campaign will then roll out across Dulux s global markets, with executions tailored for each market. The marketing activity will show Dulux paint as a facilitator for consumers to transform their living spaces ...

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

The "breaking news" activity builds on the 'Release the Chaos' b rand campaign released at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

and an integrated marketing campaign to coincide with London Fashion Week. ... with our customers." Bourjois is not a sponsor of London Fashion Week and is launching the marketing ...

Skyn condom brand takes testimonial approach

By Loulla-Mae Eleftheriou-Smith, 13 February 12, 12:45

global marketing campaign kicking off in the UK this week. ... the product's strapline, "The closest thing to wearing nothing". Barry McCool, head of global marketing ... information about Skyn in Marketing's 'Joy of Sex Marketing' analysis, here . Follow Loulla ...