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L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading ... Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy ... -building and had developed a Power markets strategy, to mirror its power brands initiative. ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

and Procter & Gamble signify a shift away from traditional marketing. ... , there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ...

Marketing Guru on... avoiding chaos in the search for international growth

By Mhairi McEwan, 24 February 12, 12:00

How does a rapidly growing brand ensure that its marketing efforts in various countries are co ... Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare ... first step is the appointment of a global marketing leadership team to orchestrate change, with the active sponsorship of the chief marketing officer and chief executive. They all need to be in the same ...

Lynx lines up campaign for new haircare range

By Loulla-Mae Eleftheriou-Smith, 24 January 12, 08:30

The drive will break in April and continue Lynx s strategy of targeting younger men. Selina Sykes, Lynx marketing manager at Unilever, said the range will complement its body-spray products by helping men to look good . Unilever is extending the Lynx brand into haircare following last year ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

previously invested more heavily in PR to market the Ultimo brand. It also intends to continue to move away from celebrity-led marketing for the beauty products, having previously enlisted an array of well ... at Asda, Diamond Boutique for Tesco and Adore Moi by Ultimo for Debenhams. ...

Lynx unveils £5.6m ad drive for 'Final Edition'

By Loulla-Mae Eleftheriou-Smith, 02 November 11, 09:00

its traditional brash marketing style to appeal to a wider audience. The ads featured a slow version ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical ... To the credit of the organisers, there has been a largely successful effort to build a serious marketing ... -2010 he was Global Chief Marketing Officer at Unilever. ...