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Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Matt Burgess.jpg" alt="" width="120" height="140" /> Burgess is responsible for the national marketing ... and cleansing category 18 months ago. Stefan Gaa, marketing director, Reckitt Benckiser UK Gaa has been in the role of marketing director since July 2010 and his responsibilities cover RB ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Skip to table Lynx does two things consistently well: pitch its ads at its core market ... , or not-especially-good-looking, man. The target market gets its buzz from the supposed accessibility ... will be successful, as this is a natural extension for a target market that places grooming high on its list ...

Brand barometer: Social media performance of Lynx

By Gemma Charles, 16 March 12, 09:00

. JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ... -catching marketing creates a steady stream of positive conversation - but if the female fragrance becomes a permanent ...

RB commits £100m to building brands and 'powermarkets'

By John Reynolds, 08 February 12, 09:50

markets to compensate for sluggish growth in Europe. The identification of Powermarkets mirrors RB ... executive, who took over in September replacing Bart Becht, said RB will ramp up its focus on growth markets ... markets. "RB's relentless focus on building brands will continue. We will be increasing our investment ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

% of adults (2008) to 36% (2010). The over 65s are the core users so the market should benefit from the UK ... just over a quarter of the market value and outsell single vitamins. Focusing on specific life ... ":"//docs.google.com/spreadsheet/pub?hl=en_US margin: 4px;" title="Andrew Wines, marketing director, Seven Seas " src="http ...

Pampering brands Nivea and Maybelline score well in brand survey

By John Reynolds, 01 February 12, 02:09

, generate greater value than the market as a whole." The survey, now in its second year, has unearthed a ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ... markets where we have deep roots. "We aim to double the size of our business while reducing our ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

, Lord Alan Watson, Havas Media UK chairman, said brands' marketing "has to change" , after a UK consumer ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...