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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and is bringing back its advertising character Barry Scott to bolster its marketing offensive. ... by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ... and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ... allows us to interact intimately with our target market, getting almost instant feedback, and means ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

Marketers are being urged to reappraise the value of fans and re-focus their social media activity ... media marketing as a key area for growth, referring to the way in which film studios are using social feedback to power marketing on opening weekends. "Now we are using social media to feed into innovation ...

RB commits £100m to building brands and 'powermarkets'

By John Reynolds, 08 February 12, 09:50

markets to compensate for sluggish growth in Europe. The identification of Powermarkets mirrors RB ... executive, who took over in September replacing Bart Becht, said RB will ramp up its focus on growth markets ... markets. "RB's relentless focus on building brands will continue. We will be increasing our investment ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

% of adults (2008) to 36% (2010). The over 65s are the core users so the market should benefit from the UK ... just over a quarter of the market value and outsell single vitamins. Focusing on specific life ... + who use vitamins and supplements The Industry's Main Players: Andrew Wines, marketing ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

marketing campaign to raise awareness of the sponsorships is currently in development and is expected ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...

Brand barometer: Men's deodorants - which is most prominent on the web?

By Gemma Charles, 03 February 12, 02:00

is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification of key ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...