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Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing ... Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products ... is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

for its UK vice-president of marketing ... -edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its ... , Ian Cranna, who was appointed as Starbucks UK and Ireland vice-president of marketing at the end ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading ... Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers

By Rachel Barnes, 23 March 12, 12:00

Revlon's global chief marketing officer says that a clear global marketing vision is behind ... marketing officer of Revlon, in a meeting with Marketing during a flying visit to the UK from the company ... Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ... -innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...

P&G marketing chief urges 'do and learn' experimental culture

By Staff, 22 March 12, 08:40

Procter & Gamble (P&G) global marketing and brand-building officer Marc Pritchard has encouraged UK ... , market share growth, and even better, a powerful impact on people." Pritchard also spoke of his ...