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Marketing Guru on... shaking up an underperforming team

By Mhairi McEwan, 21 March 12, 12:00

When undertaking a review of their marketing department, marketers new to a company need to enlist ... Q: I've just started as head of marketing in a new company in a relatively unfamiliar sector. How do I quickly get a handle on how effective our marketing department is and report back to the chief ... make you look and feel like a fish out of water. In addition, FMCG marketing can be markedly ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

Revlon will unveil a fresh UK ad strategy next month, bringing together marketing for its products ... The ads, which feature its Hollywood-actress brand ambassadors Olivia Wilde and Emma Stone, mark a shift away from past campaigns, focusing on storytelling rather than models wearing the products. It is the brand s first major activity since Julia Goldin was hired as global chief marketing officer 18 months ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Brand Manager of the Week: Lisa Harrison

20 March 12, 12:00

give someone starting their marketing career today? Get some work experience, even if it's voluntary. - What was your first job? Marketing exec at Montagne Jeunesse. I developed face masques all day ... created appear in the Adwatch section of Marketing. After that, I'll retire. - If you were a brand ...

Lynx sponsors panda mating programme at Edinburgh Zoo

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 12:50

The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its first unisex variant . Edinburgh Zoo houses giant pandas Tian Tian and Yang Guang, on loan from China for a 10-year period, as part of a panda research and conservation programme. Female panda Tian Tian ...

Brand barometer: Social media performance of Lynx

By Gemma Charles, 16 March 12, 09:00

. JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ... -catching marketing creates a steady stream of positive conversation - but if the female fragrance becomes a permanent ...

P&G marketing chief admits it needs to fundamentally shift how it operates

By Loulla-Mae Eleftheriou-Smith, 14 March 12, 01:20

to digital marketing and move spend out of TV advertising into digital channels. ... Marc Pritchard, global marketing and brand building officer at P G, was talking at a P G ... in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker ... digital channels. Pritchard outlined its new approach to digital marketing as it aimed to build ...

Think with Google: Which brands are getting online content right?

By Hamish Nicklin, Industry leader, creative agency at Google, 13 March 12, 12:00

tackle Marketing questions and challenges and share their wisdom. If you want to submit a question ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer

By Kim Benjamin, 08 March 12, 01:30

The Revolution Awards Digital Marketer of the Year 2012 shortlist has been revealed, and we need ... The award recognises the role played by individual brand marketers to evolve digital marketing ... title Marketing magazine, and the winner will be crowned at the Revolution Awards ceremony in London ... Carter, head of digital, Kraft Foods Europe: Carter oversees the online marketing activities of Cadbury ...