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Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

-house. Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

, MoneySupermarket.com director of consumer marketing, said: "In a year where the Bank of England predicts ...

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... to life through social media." Last December, former Npower marketing director Kevin Peake joined ... marketing director, Anne Filatotchev. ...

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar. ... they buy through Confused.com. The promotion will run through to 31 March. Mike Hoban, marketing ... by Admiral Group, has produced its ads in-house since last year, when marketing director Hoban joined ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

What makes a great marketer?

By Daniel Farey-Jones, 23 November 11, 08:33

The question of what makes a marketing leader was answered by five very different senior marketers ... Grounsell, marketing director at Capital One; Sarah Speake, strategic marketing director at Google; Thomas Delabriere, marketing director at Innocent; Andrew Warner, senior director of marketing at Expedia, and Phil Rumbol, founder of creative agency 101 and former marketing director at Cadbury. Each was given 15 ...

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

12 October 11, 12:00

. This is a market that provides thin pickings for distinctive messages, positionings or brands. Beneath ... % 1 ( ) Moneysuper market. com Mother/ MediaCom 45 2 ... = ( ) Morrisons DLKW Lowe/ MEC 33 13= -10 Asda Saatchi Saatchi/ Carat 29 ...

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

( ) Asda Saatchi Saatchi/Carat 29 11= ( ) NatWest M C Saatchi/MediaCom 27 ...

Marketing video report: Nationwide's Andy McQueen talks trust

29 September 11, 12:00

Marketing director of Nationwide, Andy McQueen, talks about the building society's consumer ... McQueen discusses how the brand is still focused on its members and explains that one of the hardest challenges is communicating to consumers that it's not a bank. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...