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Helen Edwards: Why borderline decisions can make or break a brand

for brand marketers. ... most marketers would probably wish, especially in commoditised markets, or where the stakes are high ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

Apple cements most valuable brand status as UK's giants slide

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

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