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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Barclays Pingit app attracts 120,000 downloads in five days

By Sarah Shearman, 22 February 12, 05:40

Marketing that the company was "very pleased" with the results so far. Barclays did not break down ... of online players like Paypal and Square," he said. Guy Herrington, interim marketing director for Barclays UK Retail and Business Banking, told Marketing that Pingit would form a "core part" of its marketing ...

Insurer RSA adds Sky marketer amid restructure

By Alex Brownsell, 27 January 12, 11:40

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer ... marketing communications, digital, brand development and events across RSA's Affinity, Commercial ... marketing manager, has occupied several roles at Sky, including director of customer retention and head of marketing for Sky Partnership products. She is the latest addition to RSA's new Marketing Centre ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Marketers had reason to be concerned as the New Year arrived, but despite continued economic ... A year of volatile stock markets, slipping consumer confidence, depressed marketing budgets and ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering economy does not equate to a dearth of ideas among marketers. The past 12 months have provided ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ... -centric. So, will the departure of its marketing director Dominic Grounsell for the same role at More Th n ...

Merrill Lynch targets rich via luxury yacht mag

By Daniel Farey-Jones, 27 September 11, 03:20

last year , and will not carry advertising. It will offer a blend of superyacht market insight ...

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

and marketers gain greater scope to connect with listeners on the move. In the first quarter of 2011, 26 ... data. However, Simon Redican, managing director of marketing body the Radio Advertising Bureau, argues ... multiplatform marketing campaigns to increase significantly once the 50% digital listening target is reached ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...