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MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

and pin'." According to King, the service will be marketed around the concept of "simplicity" and a consistent buying experience. PayPass will be promoted with a combination of marketing from MasterCard ...

FindaProperty and Halifax launch home finder app

By Matthew Chapman, 08 May 12, 09:30

Halifax to be that bit different and quicker than the rest of the market and that s why Halifax is first ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 ... ecommerce. How will you market the Wallet? We will first market direct to our base profiling ... conversion to happen and then it can move to bigger payments. It s a very nascent market. You see bits ... . And you may get 10% off your top up if you do it through your Wallet, so you can see the marketing ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

." Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Barclays Pingit app attracts 120,000 downloads in five days

By Sarah Shearman, 22 February 12, 05:40

Marketing that the company was "very pleased" with the results so far. Barclays did not break down ... of online players like Paypal and Square," he said. Guy Herrington, interim marketing director for Barclays UK Retail and Business Banking, told Marketing that Pingit would form a "core part" of its marketing ...

Marketing Guru on... the desire to 'go viral'

By Will Harris, 17 February 12, 09:00

A marketer asked to produce a campaign guaranteed to 'go viral' is a marketer under pressure ... Q. I'm head of marketing for an insurance brand and my marketing director boss wants our next ... of at one end. Be sure to detail the fate of the marketing directors in each case. At the other end, have ... marketing director for Nokia in the UK and Asia region. He was the first marketing director ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Barclays prepares campaign for Pingit mobile payment app

By Alex Brownsell, 16 February 12, 08:55

Barclays is readying a marketing campaign to promote the launch of its Pingit app, which it claims ... itself is protected by a five-digit passcode, set by the user. Guy Herrington, interim marketing ... " of its marketing activity over the coming 12 months. He added: "Barclays Pingit clearly demonstrates ... hired former Vodafone marketer David Wheldon as head of brand, reputation and citizenship across ...