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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

-conscious and uncowed by media tradition, campaigns with in-house, freelance or other non-traditional routes to market ... directors sitting in WC1,' says Confused.com chief marketing officer Mike Hoban, who writes ad scripts ... . 'I go to all the voiceovers,' says hands-on co-founder and chief marketing officer Simon Morris. 'I ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine. ... National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ... pleasure to be chairman of this year s judging panel for the Marketing Design Awards, Graham-Dixon said ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical ... To the credit of the organisers, there has been a largely successful effort to build a serious marketing ... -2010 he was Global Chief Marketing Officer at Unilever. ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

brand-owning companies. These brand marketers mingled with the festival's traditional audience of senior ... and Twitter. When you discover that Procter Gamble's chief marketer , Marc Pritchard , is pounding ... marketing officer at Unilever , it suggests that adland's party-town is now the site for the serious ...

Santander to overhaul UK brand positioning

By Joe Thomas, 08 June 10, 08:00

Santander is preparing to review its UK marketing strategy as the banking group creates a single ... and design, while G2 in Spain will manage direct marketing. ...

Capital One appoints LBi to drive online expansion

By Sara Kimberley, 18 May 10, 09:23

last year due to a conflict with its client O2, which has since entered the financial-services market ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

as marketers look to make the most of the platform's budget-friendly attributes. ... Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing disciplines, but it has boosted online's appeal as marketers seek greater accountability and respond ... , despite the overall advertising market shrinking 16.6%. The web's market share, meanwhile, rose from 19 ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... of marketing budgets as increasingly sophisticated measurements and analyses replace deals done at the whim ...

Market Research League Table 2009

By Mary Cowlett, 11 September 09, 04:00

At first glance, this year's market research league table indicates that the industry is living up ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market by the Market Research Society. Domestic research grew by a respectable 3.8%, but internationally it expanded ...