Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 80 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

." Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

Santander has overhauled its marketing strategy in favour of a more "human" approach to appeal more ... that customers can save both when they are trying to, and when they are not. Keith Moor, UK marketing director at Santander, told Marketing it was important to add a greater "human" element to its advertising ...

Barclays prepares campaign for Pingit mobile payment app

By Alex Brownsell, 16 February 12, 08:55

Barclays is readying a marketing campaign to promote the launch of its Pingit app, which it claims ... itself is protected by a five-digit passcode, set by the user. Guy Herrington, interim marketing ... " of its marketing activity over the coming 12 months. He added: "Barclays Pingit clearly demonstrates ... hired former Vodafone marketer David Wheldon as head of brand, reputation and citizenship across ...

Axa launches debut integrated campaign

By Sarah Shearman, 01 February 12, 12:38

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its ... marketing and communications director at Axa, said: "Our research clearly highlights the fact that our ...

Nationwide brings mortgages to the fore with its latest ads

By Alex Brownsell, 27 January 12, 11:51

, with its first campaign promoting current accounts in three years. Marketing director Andy McQueen told Marketing it was important to justify its 'On Your Side' claim. He said: "Having spent a few months ... ." McQueen, who was promoted to the top marketing role in April 2011 , also hinted that the brand ...

MasterCard rolls out 'priceless' Brits competition

By Alex Brownsell, 10 January 12, 04:21

, MasterCard relaunched its long-term 'Priceless' marketing campaign with city-wide rewards programmes ...

Webuyanycar.com voted 'most irritating ad'

By Alex Brownsell, 10 January 12, 08:00

Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing ... According to the survey, conducted exclusively for Marketing by TNS, 49% of respondents found Webuyanycar.com s ads complete with the sonic motif "any ... any ... any" was voted the most irritating ad of 2011. The brand s head of marketing, Paul Coulter, declined to speak to Marketing , but a ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

, MoneySupermarket.com director of consumer marketing, said: "In a year where the Bank of England predicts ...

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... to life through social media." Last December, former Npower marketing director Kevin Peake joined ... marketing director, Anne Filatotchev. ...