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Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

, Lord Alan Watson, Havas Media UK chairman, said brands' marketing "has to change" , after a UK consumer ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ...

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

12 October 11, 12:00

. This is a market that provides thin pickings for distinctive messages, positionings or brands. Beneath ... % 1 ( ) Moneysuper market. com Mother/ MediaCom 45 2 ... = ( ) Morrisons DLKW Lowe/ MEC 33 13= -10 Asda Saatchi Saatchi/ Carat 29 ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations ... The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ...

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

( ) Asda Saatchi Saatchi/Carat 29 11= ( ) NatWest M C Saatchi/MediaCom 27 ...

Sector Insight: Debit and credit cards

By Jane Bainbridge, 28 September 11, 12:00

are focusing on cutting down their personal debt, and this has had an impact on the debitand credit-card market ... . Barclaycard has the biggest creditcard market share with 19%, according to Ipsos MORI. Although the leading high-street UK banks dominate the market, US card providers and retail brands also have a solid ...

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

By Giles Hedger, group chief strategy officer, Leo Burnett, 07 September 11, 12:00

Skip to table If I had to teach a classroom of teenagers the difference between marketing ... , it crystallises a well-orchestrated campaign of direct marketing. To non-customers, perhaps wrestling ... know that in marketing, preparation is everything. The execution is well ...

Sovereign debt crisis lowers global brand values, report claims

By Alex Brownsell, 31 August 11, 08:46

at Brand Finance, said: "As stock markets around the world falter, we are seeing a drop in the amount ...

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

Sainsbury's gained 11% to pip Asda (9%) to fourth place. Elsewhere, the top food brands included Cadbury ...

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

By Kate Waters, Strategy Partner, Now, 04 May 11, 03:23

are becoming more wise to the tricks of the marketing trade and consequently distrustful of offers that sound ... be done. In contrast to the latter's approach, he uses 'tricks' and 'gimmicks' of the marketing trade ... glamorous campaign, but is well-thought-through and better crafted than many efforts in the insurance market ...