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RBS Insurance division to rebrand as Direct Line Group

By Alex Brownsell, 09 February 12, 02:10

commercial director Rick Vlemmiks to the role of chief marketing officer, UK and international. It also promoted Direct Line marketer Kerry Chilvers to the position of director of brand, customer and proposition ...

Barclays hires former Vodafone marketing chief Wheldon to brand role

By Alex Brownsell, 09 February 12, 10:27

Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

Marketers are being urged to reappraise the value of fans and re-focus their social media activity ... media marketing as a key area for growth, referring to the way in which film studios are using social feedback to power marketing on opening weekends. "Now we are using social media to feed into innovation ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

offerings with a series of integrated marketing campaigns. ... City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars ... countries worldwide. Paul Cassidy, global head of marketing at City Index, said: "As our global presence ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications ... Economic Forum gathering has been the ideal place for marketers to test the mood of our times ... ever-growing populations in emerging markets, ageing populations in developed markets ... . For many marketers, these issues may seem far removed from their agendas at first glance, but the shifting ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Axa launches debut integrated campaign

By Sarah Shearman, 01 February 12, 12:38

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its ... marketing and communications director at Axa, said: "Our research clearly highlights the fact that our ...

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

Brit Insurance has axed its marketing and communications team, putting the future of its ... period with its six-strong marketing unit; the team was reduced from 14 last November. Recently appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...

Npower hires Axa's Britton to top marketing post

By Alex Brownsell, 30 January 12, 03:45

Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a ... Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough ... . Giuseppe Di Vita, managing director, customer markets at Npower, said: "Debbie joins the industry at a time ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

for this year's Marketing Society Awards for Excellence in association with Marketing. ... for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief marketing officer Nina Bibby, Kraft Foods Europe vice president marketing Daryl Fielding, and Marketing ... looking forward to chairing the judging of this year's Marketing Society Awards for Excellence. "I ...