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Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director ... operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ... marketing strategy. He said: "We've set ourselves various challenges which will enable us to better ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

MEC and marketing consultancy Added Value. McAnena s consultancy, Clearhound, launches next month ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new ... restructure, which led to the decentralisation of the internet company s global marketing function. At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ... ! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

By Sarah Shearman, 14 March 12, 12:23

Barclays has hired Andy Brent, former BSkyB marketing director, as its marketing and customer ... , Brent spent a year as group brand marketing director at BSkyB . He has previously held senior marketing ... , chief marketing and customer officer, who left the business a few weeks ago. It is unknown whether he ... the RBB customer and marketing team. He will also sit on the UK RBB Executive Committee. Brent's role ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

Visa Europe's chief marketer wants its Olympics tie-up to do more than raise brand awareness around ... Mariano Dima's mind is not fully on the job the day Marketing meets him. It may be less than ... -year marketing strategy, but Visa Europe's chief marketing officer is, understandably, somewhat distracted ... marketer claims Visa is content with the current level of take-up, with 20m or so contactless cards ...