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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications ... Economic Forum gathering has been the ideal place for marketers to test the mood of our times ... ever-growing populations in emerging markets, ageing populations in developed markets ... . For many marketers, these issues may seem far removed from their agendas at first glance, but the shifting ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Axa launches debut integrated campaign

By Sarah Shearman, 01 February 12, 12:38

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its ... marketing and communications director at Axa, said: "Our research clearly highlights the fact that our ...

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

Brit Insurance has axed its marketing and communications team, putting the future of its ... period with its six-strong marketing unit; the team was reduced from 14 last November. Recently appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... told Marketing a question mark now hangs over the viability of its cricket sponsorship. An ECB ...

Npower hires Axa's Britton to top marketing post

By Alex Brownsell, 30 January 12, 03:45

Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a ... Britton joins the energy company on 1 February from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough ... . Giuseppe Di Vita, managing director, customer markets at Npower, said: "Debbie joins the industry at a time ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

for this year's Marketing Society Awards for Excellence in association with Marketing. ... for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief marketing officer Nina Bibby, Kraft Foods Europe vice president marketing Daryl Fielding, and Marketing ... looking forward to chairing the judging of this year's Marketing Society Awards for Excellence. "I ...

Insurer RSA adds Sky marketer amid restructure

By Alex Brownsell, 27 January 12, 11:40

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer ... marketing communications, digital, brand development and events across RSA's Affinity, Commercial ... marketing manager, has occupied several roles at Sky, including director of customer retention and head of marketing for Sky Partnership products. She is the latest addition to RSA's new Marketing Centre ...

Nationwide brings mortgages to the fore with its latest ads

By Alex Brownsell, 27 January 12, 11:51

, with its first campaign promoting current accounts in three years. Marketing director Andy McQueen told Marketing it was important to justify its 'On Your Side' claim. He said: "Having spent a few months ... ." McQueen, who was promoted to the top marketing role in April 2011 , also hinted that the brand ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

-conscious and uncowed by media tradition, campaigns with in-house, freelance or other non-traditional routes to market ... directors sitting in WC1,' says Confused.com chief marketing officer Mike Hoban, who writes ad scripts ... . 'I go to all the voiceovers,' says hands-on co-founder and chief marketing officer Simon Morris. 'I ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

priorities? We asked former Lloyds TSB head of marketing Alan Gilmour, now with agency Cogent Elliott ... many entrants to the cluttered and highly commoditised retail banking market promising 'a better kind ... on introductory offers or other promotional wheezes. Unlike many of the other markets Virgin has entered ...