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Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ... Olympics Toy and Best Pocket Money Toy) at this year's fair. Nat Southworth, sales and marketing ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand ... , chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... fingers up at the mass-market producers, and to wear its provenance - the crisps are made using potatoes ...

Barbie hits the red carpet in first UK TV campaign

By Staff, 18 August 11, 08:46

in cinemas. Jenny Watson, senior marketing manager at Mattel, said: "This campaign was designed ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

By Rachel Barnes, 14 July 11, 12:01

Phil Chapman, chief marketing officer at Kerry Foods, believes this is the time for marketers ... Phil Chapman, chief marketing officer at Kerry Foods, describes himself as a 'fixer and builder ... , including Singapore and Egypt, was drawn to the telecoms world in 2005, when he became a senior marketer ... , and was looking to shift its marketing up a gear. Changed culture 'The company was more of a commercial ...

Profile: Simon Morris, chief marketing officer of LoveFilm

By Sarah Shearman, 07 July 11, 12:00

Simon Morris, chief marketing officer of LoveFilm, believes the story of its expansion has many ... the past seven years, Simon Morris, chief marketing officer of LoveFilm, muses: 'On my more spiritual ... meets Marketing in the 'Matrix' room of the company's London headquarters in North Acton, the only ... at the end of 2003 as one of its original investors. As chief marketing officer since 2004, he has been ...

Adwatch (June 29): Moonpig.com delivers its message

By Mark Orbine, Creative director, VCCP, 29 June 11, 12:00

Paris/MEC 48 3 ( ) Asda Saatchi Saatchi/ Carat 45 4 ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners

By Loulla-Mae Eleftheriou-Smith, 16 June 11, 12:00

Martine Ainsworth-Wells, marketing and communications director at London & Partners. Interview ... , newly appointed marketing director is sitting in front of a floor-to-ceiling wall of glass ... and tourism to the capital. Ainsworth-Wells is the marketing chief for what Mayor Boris Johnson hopes ... , print and destination marketing. A work-experience placement at radio station Aire FM, in Leeds, turned ...

Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role

By Gemma Charles, 18 May 11, 12:00

Sarah Warby, marketing director at Heineken UK, is responsible for some of the drinks industry ... , and is happily nursing a pint of Kronenbourg 1664 when Marketing shows up. As she has previously shied away from interviews, it is surprising to find that Heineken UK's marketing director is actually warm, open ... sponsoring London 2012. 'We have the mother of all programmes coming up,' says Warby. Warby was marketing ...