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The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV ... in its marketing. The marque's loyalty rate has risen steadily in 2010 and it is consistently recognised ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...

Sector insight: Soap, bath and shower products

By Jane Bainbridge, 02 June 10, 12:00

This mature, saturated market remains almost static, despite growth in sub ... , it was seen as evidence of the FMCG company's desire to lead the European market. The 1.17bn deal will mean its portfolio of brands includes Dove, Radox and Sanex and boost its presence in emerging markets ... . This saturated market reached a value of 680m in 2009, according to Mintel, and growth has been steady. Although ...

Sector insight: Optical goods and eyecare

By Jane Bainbridge, 28 April 10, 12:48

in this trend, but they are defending their territory with marketing and consolidation. While retail brands such as Specsavers, Boots and Vision Express remain a fixture on the high street, supermarkets, such as Asda ... dominated the market, but in May 2009, Boots and Dollond Aitchison merged to form the second-biggest group ...