Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 1320 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. ... bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes. ... When new cookie consent laws came into force last May, marketers were relieved they had a 12-month period of grace to get their heads around exactly what the rules would mean for their online ... , outlines the key considerations for marketers, highlighting what they need to know and do to comply. 1 ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

PhD in marketing, an MBA from London Business School and is a partner at Passionbrand 30 seconds ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function. ... NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing ... place, at the right time, at the right price' shows that marketing is about influencing what you make ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications ... Economic Forum gathering has been the ideal place for marketers to test the mood of our times ... ever-growing populations in emerging markets, ageing populations in developed markets ... . For many marketers, these issues may seem far removed from their agendas at first glance, but the shifting ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

When politicians express negative opinions about brands and their advertising, marketers start ... marketing. Last month, David Cameron fired a shot across the bows of the gambling industry. During ... an Ofcom review. Cameron's response will have set alarm bells ringing in the minds of marketers ... already strictly regulated. The prime minister has form when it comes to attacking marketing ...

Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ... Olympics Toy and Best Pocket Money Toy) at this year's fair. Nat Southworth, sales and marketing ...

Helen Edwards: Knowing when to ignore trend predictions

By Helen Edwards, PPA, Business columnist of the year, 01 February 12, 12:00

Every marketer needs to learn how to differentiate between the trends that gain highest prominence ... Everyone loves a trends presentation. It's a chance to get out of the office for a few hours, immerse yourself in new consumer behaviours, and emerge with a whole new marketing lexicon: Eco ... Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand ...