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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...

TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

Print DM seeks a digital future

By Alex Brownsell, 20 May 11, 12:00

In the oft-criticised world of paper-based direct marketing, genuine innovation has been hard to come by. With digital marketing spend in the ascendancy, Royal Mail, which depends heavily on brands' direct marketing investment, has turned to technology in an attempt to reinvigorate the reputation ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Marketing Society launches green action day

By Gemma Charles, 16 February 11, 03:11

The Marketing Society, sustainability charity Start, and Business in the Community have launched ... One Day is a mass call to action to consumers driven by the marketing community to initiate behaviour change. The aim of One Day, 1/11/11, (1 November 2011), is that on that day, all marketing ... from the outset to demonstrate the persuasive power of the UK marketing industry in evoking consumer ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Ikea revamps strategy in loyalty focus

By Joe Thomas, 20 July 10, 09:10

below-the-line marketing strategy. ... the initiative, following a pitch handled by the AAR. Lida will handle all direct, digital and mobile marketing ... and restaurant offers. Ikea is the UK's biggest furniture retailer, with an estimated 7.9% market share, ahead ... at Verdict, said the shift in focus could be a reaction to market pressure. He said: "Ikea is expecting ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

By Noelle McElhatton, 17 July 10, 02:33

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ... at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ... . If the past two years has taught UK plc anything, it s that marketers need to look at the bigger economic ... to marketers, given that we re all being told that the UK must export its way out of this downturn. As we ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

activation an integral part of their advertising and marketing efforts, for its cost-effectiveness and ability to generate deeper customer engagement on consumers own terms. For marketers, that one ... , the marketing world has been slower to follow. So far, brands have effectively taken this new media and applied ...