Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 45 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

. It is manufactured in the UK, and, according to Adam Sykes, its general manager of brand communication marketing ... -up of the marketing team at Virgin Media. Jeff Dodds, executive director of brand marketing and communications, works ... biggest UK adspend to date. Graham Dicken, EMEA marketing manager at New Balance, says: 'Our lead story ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from ... Speed to market and new world marketing P G s ecological record Creativity and changing P G's culture Advertising's public image An alternative marketing career ... generated $100m in extra sales. Q: How did you work that out? A: Through our Market Mix ...

Sony UK hires Cake to add focus to social media offering

By Matthew Chapman, 11 October 11, 09:01

Beige. Matt Coombe, Sony UK general manager of marketing, said Cake had been hired to expand its ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine. ... National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ... pleasure to be chairman of this year s judging panel for the Marketing Design Awards, Graham-Dixon said ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing ... It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ... Week, Marketing and Revolution joined forces to create this platform, it was clear that the crossover ... of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical ... To the credit of the organisers, there has been a largely successful effort to build a serious marketing ... -2010 he was Global Chief Marketing Officer at Unilever. ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

brand-owning companies. These brand marketers mingled with the festival's traditional audience of senior ... and Twitter. When you discover that Procter Gamble's chief marketer , Marc Pritchard , is pounding ... marketing officer at Unilever , it suggests that adland's party-town is now the site for the serious ...

Is there always fair play on the pitch?

By Rachel Barnes, 23 March 11, 05:00

annual conference, at which Barclays marketing communications director for UK retail banking, Sara ... they don't fall on deaf ears.' Here, we summarise the guidelines and ask four marketers ... of time, money and heartache. Access and navigation Marketers must understand that for the pitch ...