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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

LG readies £11m investment to revive mobile proposition

By Matthew Chapman, 06 March 12, 08:30

, consumer electronics marketing director, said: We have struggled in the past couple of years so 2012 is a rebirth of LG Mobile to a certain extent. Gater was handed responsibility for mobile marketing in November, after the departure of mobile head of marketing Alex Windle. LG is also looking to hire two ...

Rosetta Stone reveals new positioning in Christmas marketing push

By Loulla-Mae Eleftheriou-Smith, 24 November 11, 12:38

marketing campaign across the UK and Europe, which aims to promote the brand as a fun and enjoyable way

Barbie hits the red carpet in first UK TV campaign

By Staff, 18 August 11, 08:46

in cinemas. Jenny Watson, senior marketing manager at Mattel, said: "This campaign was designed ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical ... To the credit of the organisers, there has been a largely successful effort to build a serious marketing ... -2010 he was Global Chief Marketing Officer at Unilever. ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

brand-owning companies. These brand marketers mingled with the festival's traditional audience of senior ... and Twitter. When you discover that Procter Gamble's chief marketer , Marc Pritchard , is pounding ... marketing officer at Unilever , it suggests that adland's party-town is now the site for the serious ...