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Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

at Woolworths, Asda, PepsiCo and Mars. She was also marketing director for Camelot before moving into the DIY ... activation. Prior to joining, Paterson was marketing director at Asda and before that worked for Mars ... Five Key Trends Housing market. The housing market remains weak but not all DIY comes from ...

More than half of UK businesses plot marketing budget increase

By Alex Brownsell, 22 February 12, 12:40

More than half of UK companies are planning to increase investment in marketing in 2012, according ... interviewed are predicting a marketing budget increase over the coming 12 months. This compares with a more ... . Of the 2,000 businesses taking part in the poll, 57.1% plan to boost their marketing budget over 2012 ... ,000 employees) intend to increase marketing spend over the coming year, compared to 36% of SMEs (under 250 ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations ... The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ...

Consumers consider brands' ethics when shopping, according to survey

By Gemma Charles, 28 July 11, 09:16

at the heart of their business as marketing tools, without appearing cynical. This isn t about sound bites ...

Royal Wedding plumps up M&S sales

By Sara Kimberley, 13 July 11, 09:56

division had continued to outperform the rest of the market on a like-for-like basis, notching up a 3 ... with customers. Its clothing market share also rose, from 11.5% to 11.7%, in what the company said was the 17 ... continued to grow market share in both clothing and food, by offering our customers more choice, great value ...