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Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

Facebook has called on brands to reorganise their marketing around social media. ... . This vision has yet to be realised. Marketing departments need to understand where and how their consumers ... for marketers in this shifting landscape should be content, connections and integration - not media platforms. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Facebook's marketing, research and engineering groups. Carolyn Everson, Facebook's vice ... as specific ones in major markets, geared to localising worldwide campaigns and initiating occasional single ... can expect many more marketers to start talking like this as the school of Facebook extends its ...

LG readies £11m investment to revive mobile proposition

By Matthew Chapman, 06 March 12, 08:30

, consumer electronics marketing director, said: We have struggled in the past couple of years so 2012 is a rebirth of LG Mobile to a certain extent. Gater was handed responsibility for mobile marketing in November, after the departure of mobile head of marketing Alex Windle. LG is also looking to hire two ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, 05 March 12, 01:39

Marketing as an industry is at a crossroads, and needs to adapt to better serve a changing world ... s second largest advertiser issued a strong plea for marketers to accept their responsibilities and help build a more ethical, sustainable future. He said: "Marketing has, from the very beginning ... whether if, in the 21st Century, we ve got marketing too much as a sales machine, and we need to think a ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often ... jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

By Keith Weed, chief marketing officer, Unilever, 29 February 12, 08:00

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution ... In a resource-constrained world, marketing plays a key role in driving social, economic ... the economic nightmare; yet marketing can help us meet this challenge. According to McKinsey, in the past 10 ... development and capabilities. Use marketing as a driver of social, economic and environmental progress ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

engaging and compelling to get them through the door.' When Marketing , in association with Elmwood ... , but is providing all important data. MyWardrobe marketing director Rob Moss says his challenge is giving ... , is the priority.' For Jon White, marketing director at Kimberly Clark , the challenge with the Andrex toilet ...

Tesco hires UK marketing chief

By Rachel Barnes, 28 February 12, 03:22

Tesco has appointed David Wood to be its UK marketing director following the promotion of Carolyn ... Bradley will join the newly created group marketing team, which has been set up by Tim Mason, deputy chief executive and chief marketing officer. She will work alongside Matt Atkinson, former EHS 4D group chief executive, who joined Tesco last July in the global role of group marketing ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

Clark unveils a category of female who will shape future brand marketing strategies. ... market for brands seeking to connect with affluent 28- to 38-year-old women in the UK. For marketers ... . According to the research, this target market of ABC1 women are still feeling good about their lives ... level, it is important in terms of branding for marketers to recognise that these consumers are part ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

for the high-end, low-end and mid-markets. The high-end HTC One X will run off a Nvidia quad-core processor ... 's mid-market HTC One S will be positioned as "superfast and super durable", while the HTC One V will cater to the lower-end of the market, which Scott Croyle, head of design at HTC, said will update ...