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Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

near-evangelical speaking style had the audience at last week's Marketing Society annual lecture rapt in admiration. Earlier that day, Marketing interviewed Polman, a former Procter Gamble marketer whose ... of marketing being run by accountants and in observing that most Unilever marketers, because they come from ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing ... Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products ... is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

's range of premium fabric conditioners, called Comfort Exhilarations, backed by a £2m marketing spend. ... doubling its profitability. Mairead Greensmith, marketing manager at Comfort, Unilever UK, said: "As a whole, the rinse-conditioner market is currently worth 307m and it is the premium offering ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

efforts through its brands, as previously revealed in Marketing magazine. ... marketing has previously focused largely on driving awareness of its individual brands. Details ... to its marketing through the implementation of a fresh marketing philosophy, described in the phrase ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from ... Speed to market and new world marketing P G s ecological record Creativity and changing P G's culture Advertising's public image An alternative marketing career ... generated $100m in extra sales. Q: How did you work that out? A: Through our Market Mix ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

By Staff, 27 March 12, 08:30

marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy. ... of Western Europe, and Paris Kafantaris, marketing vice-president of Western Europe. ...