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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

Technik' back to the fore of its UK marketing. ... . Dominic Chambers, head of marketing for Audi UK, said: "The film illustrates perfectly Audi's pioneering ...

Nissan switches ad focus to ‘innovation’

By Loulla-Mae Eleftheriou-Smith, 13 March 12, 08:30

Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing ... product-led strategy to a more brand-led approach. Nissan's advertising section manager for marketing, Timoth e Gazeau, told Marketing that Nissan had previously targeted an audience of male first-time buyers ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

made three-years ago by parent company Fiat to phase Chrysler out of the European market ... marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ... , and established itself as a main competitor in the UK mass car market." Chrysler is also sponsoring the NFL ...

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... to life through social media." Last December, former Npower marketing director Kevin Peake joined ... marketing director, Anne Filatotchev. ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Nissan ups its 'urban' message for Qashqai model

By Loulla-Mae Eleftheriou-Smith, 18 November 11, 01:25

Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing ... Mattucci, marketing communication general manager, Nissan Europe, said: "The crossover category is a key ... for the Qashqai, since its launch in 2005. In September, Nissan launched a fresh marketing effort ...

Audi softens theme for £3m A6 Avant push

By Alex Brownsell, 28 September 11, 08:30

The campaign, the first to be overseen by new UK head of marketing, Dominic Chambers, moves away ... : "The ad challenges the normal conventions of automotive marketing and engages consumers with a charming ... and LG marketer Chambers joined the manufacturer in July . Chambers, who left LG at the end of last year ...