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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

marketing campaign to raise awareness of the sponsorships is currently in development and is expected ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

made three-years ago by parent company Fiat to phase Chrysler out of the European market ... marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ... , and established itself as a main competitor in the UK mass car market." Chrysler is also sponsoring the NFL ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Nissan promotes Paul Willcox to top European marketing role

By Alex Brownsell, 17 June 11, 03:00

marketing role. ... Willcox, currently managing director at Nissan Motor GB, will take up the position of senior vice president, sales and marketing for Nissan in Europe from 1 July. He replaces Simon Thomas, who is leaving ... , and has held a number of roles across sales, marketing and corporate planning in the UK and Europe. He ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Total relaunches loyalty programme

By Ed Owen, 04 March 11, 10:20

with the British Curry Club; and two-for-one tickets for Apollo and Empire cinemas. Matt Willcocks, marketing ... , and increase custom in 2011". Total reviewed its marketing agencies in 2009 , and gave its account back ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

RAC launches Christmas breakdown gift cards

By Alex Brownsell, 13 December 10, 10:45

plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ... as motorists planning long journeys She said: "The breakdown market continues to evolve and offering new ... markets." Recent treacherous winter weather conditions resulted in a flurry of activity for breakdown ...