Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 30 matching results

Sort results by: relevance | date

Results per page

1 2 3

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception ... European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine. ... National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ... pleasure to be chairman of this year s judging panel for the Marketing Design Awards, Graham-Dixon said ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical ... To the credit of the organisers, there has been a largely successful effort to build a serious marketing ... -2010 he was Global Chief Marketing Officer at Unilever. ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

brand-owning companies. These brand marketers mingled with the festival's traditional audience of senior ... and Twitter. When you discover that Procter Gamble's chief marketer , Marc Pritchard , is pounding ... marketing officer at Unilever , it suggests that adland's party-town is now the site for the serious ...

Faithless incorporates Fiat Punto Evo into music video

By Mark Banham, 09 August 10, 09:25

cut of the original music video until 12 September. Elena Bernardelli, marketing director, Fiat ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

as marketers look to make the most of the platform's budget-friendly attributes. ... Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing disciplines, but it has boosted online's appeal as marketers seek greater accountability and respond ... , despite the overall advertising market shrinking 16.6%. The web's market share, meanwhile, rose from 19 ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... of marketing budgets as increasingly sophisticated measurements and analyses replace deals done at the whim ...

Market Research League Table 2009

By Mary Cowlett, 11 September 09, 04:00

At first glance, this year's market research league table indicates that the industry is living up ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market by the Market Research Society. Domestic research grew by a respectable 3.8%, but internationally it expanded ...