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Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate ... Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing director Dominic Chambers told Marketing earlier this year that he would look to make the marque ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception ... European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

Technik' back to the fore of its UK marketing. ... . Dominic Chambers, head of marketing for Audi UK, said: "The film illustrates perfectly Audi's pioneering ...

Jaguar unveils global 'alive' strategy

By Alex Brownsell, 02 March 12, 08:30

Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers ... " consumers. The campaign's "machines" TV ad has already rolled out in a number of markets. It explains ... 's marketing since its acquisition by Tata Motors for $2.3bn in 2008. Global communications director Ian ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

marketing campaign in the coming weeks. Commercial executives at NI are meeting media agencies to discuss ... . The majority of brands contacted by Marketing expressed no reservations about advertising in the title ... told Marketing that the Mail on Sunday will not drop its price. It is understood that Trinity Mirror ...

Renault unifies UK marketing under 'Va va voom' line

By John Reynolds, 14 February 12, 08:30

marketing for all its cars in the UK, in an effort to kick-start its sales performance. ... its marketing in 2006 before it was reinstated last year by current UK marketing director Phil York ... % fall in new car sales in 2011, with UK market share dropping to 3.5%, according to the Society of Motor ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

made three-years ago by parent company Fiat to phase Chrysler out of the European market ... marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ... , and established itself as a main competitor in the UK mass car market." Chrysler is also sponsoring the NFL ...

Honda backs Civic with £28m 'inspiration' campaign

By Alex Brownsell, 24 January 12, 08:30

+Kennedy London, is the first to launch since the departure of the marque s European marketing chief, Ian ... in UK new-car sales in 2011. As a result, the manufacturer's market share slipped from 3.1% to 2.6%. ...