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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

Autoglass is to restructure its marketing department following the departure of marketing director ... Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing an annual above-the-line adspend of 15m, while marketing manager Marta Gonzalez will become head of marketing. May said the additional responsibilities would enable him to further develop the business ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception ... European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda ... source, VW has struggled to make a virtue of the brand s Spanish origins in key markets such as the UK, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

director role, for which it has recruited Asda's operations director for new business and home shopping ... joins the business on 5 March. Halfords has brought in West for the expertise he gained at Asda ... to Halfords, West helped double the turnover of Asda's online grocery business during his three years ...

Jaguar appoints Honda's Ian Armstrong to global post

By Alex Brownsell, 10 January 12, 08:00

Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role ... Armstrong, head of European marketing for Honda Motor, will become Jaguar s global communications director, overseeing marketing and communications. He begins in the role next week, reporting to Jaguar ... is the latest in a string of appointments by the Jaguar Land Rover group. Ex-Mazda UK marketing director Mark ...

Chinese automotive brand Geely unveils UK launch plans

By Alex Brownsell, 05 December 11, 04:30

Geely, which owns Scandinavian marque Volvo, is targeting the UK as its first market in Western ... it aims to launch with a retail chain of "30 to 40" dealerships. According to marketing manager Maria ... among car buyers, as well as business-to-business advertising. No consumer marketing is planned until ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'

By Simon Clift, 08 July 11, 09:00

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical ... To the credit of the organisers, there has been a largely successful effort to build a serious marketing ... -2010 he was Global Chief Marketing Officer at Unilever. ...