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CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations ... The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ...

Sector Insight: Car retail

By Jane Bainbridge, 05 October 11, 12:00

of the luxury end of the market. On the other, the internet, as in most other sectors, is affecting the way ... and look set to continue to fall for the next five years. The car market was briefly boosted ... , much of this was down to market consolidation, but the recession has led to unprofitable sites folding ...

Sovereign debt crisis lowers global brand values, report claims

By Alex Brownsell, 31 August 11, 08:46

at Brand Finance, said: "As stock markets around the world falter, we are seeing a drop in the amount ...

Apple, Sony and M&S 'most defining brands' of today

By Alex Brownsell, 24 August 11, 12:00

Sainsbury's gained 11% to pip Asda (9%) to fourth place. Elsewhere, the top food brands included Cadbury ...

Adwatch (Aug 10) - Meerkat toys a hit with audience

By Jon Tipple, Head of planning, McCann London, 10 August 11, 12:00

becoming a great marketing idea. You get the sense that the entire organisation has been energised ...

Most viewers claim not to be swayed by product placement

By Ed Owen, 04 March 11, 01:33

: "What, where, when and how product messages are placed will be key, and marketers need to be cautious ...

Sector Insight: Car and Van Hire

By Jane Bainbridge, 26 May 10, 12:00

Making money in the car and van hire market depends on ensuring that a fleet of vehicles is given ... to stimulate demand or cut the size of the fleet they operate. As a consequence, this market is extremely ... with an upturn in car hire in 2008 and 2009. As demand in the private hire market has increased, it has dropped ...

Monaco delivers sponsor tonic for F1

By Jonathan Noble, 24 May 10, 10:51

viewers last year) and media exposure, with leading analysts IFM Sports Marketing Surveys putting F1's ... long time - with teams concluding deals with sponsors totally new to F1, and finding a market out ... - as some teams look at business-to-business (B2B) deals rather than straight marketing opportunities. Yet ...

BrandZ top 100 brands by value 2010

By Nicola Clark, 28 April 10, 08:00

and Bloomberg) Return to the main BrandZ feature from Marketing magazine ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped ... by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... ' online marketing abilities, allied to a general trend of online price deflation, has helped to take some ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...