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Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

made three-years ago by parent company Fiat to phase Chrysler out of the European market ... marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ... , and established itself as a main competitor in the UK mass car market." Chrysler is also sponsoring the NFL ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Honda backs Civic with £28m 'inspiration' campaign

By Alex Brownsell, 24 January 12, 08:30

+Kennedy London, is the first to launch since the departure of the marque s European marketing chief, Ian ... in UK new-car sales in 2011. As a result, the manufacturer's market share slipped from 3.1% to 2.6%. ...

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

director role, for which it has recruited Asda's operations director for new business and home shopping ... joins the business on 5 March. Halfords has brought in West for the expertise he gained at Asda ... to Halfords, West helped double the turnover of Asda's online grocery business during his three years ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh ... officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

spokeswoman says the company is "in the process of putting a social-media policy in place". For Asda, many ... Twitter presence. The retailer, which has 27,000 followers of its official @asda account, adopted ... to someone else in the team," explains Nick Agarwal, strategic communications director for Asda . "We pride ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover ... The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers. The most striking change ... , by head of features Nicky Clark. Noelle McElhatton, Marketing's editor, said a redesign had been ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

examines the consumer issues that will affect marketers most over the coming 12 months ... the next 12 months, making the 'i-Everything generation' a key audience for marketers. Henry Mason, head ... nothing counts unless you film it on your iPhone. While there is a risk that marketers will get caught up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ...

Jaguar appoints Honda's Ian Armstrong to global post

By Alex Brownsell, 10 January 12, 08:00

Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role ... Armstrong, head of European marketing for Honda Motor, will become Jaguar s global communications director, overseeing marketing and communications. He begins in the role next week, reporting to Jaguar ... is the latest in a string of appointments by the Jaguar Land Rover group. Ex-Mazda UK marketing director Mark ...

Webuyanycar.com voted 'most irritating ad'

By Alex Brownsell, 10 January 12, 08:00

Webuyanycar.com's musical ad campaign has been named the most irritating in the UK, in Marketing ... According to the survey, conducted exclusively for Marketing by TNS, 49% of respondents found Webuyanycar.com s ads complete with the sonic motif "any ... any ... any" was voted the most irritating ad of 2011. The brand s head of marketing, Paul Coulter, declined to speak to Marketing , but a ...