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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views ... . The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

near-evangelical speaking style had the audience at last week's Marketing Society annual lecture rapt in admiration. Earlier that day, Marketing interviewed Polman, a former Procter Gamble marketer whose ... of marketing being run by accountants and in observing that most Unilever marketers, because they come from ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

t it time for comfortable skin?". The campaign was one of the first in a series of marketing pushes from male-grooming brands that moved away from a typical celebrity-led approach to marketing within ... into the category, which has also been seen in the marketing of Procter Gamble's ads for Old Spice, featuring US ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing ... Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products ... is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

efforts through its brands, as previously revealed in Marketing magazine. ... marketing has previously focused largely on driving awareness of its individual brands. Details ... to its marketing through the implementation of a fresh marketing philosophy, described in the phrase ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Skip to table Lynx does two things consistently well: pitch its ads at its core market ... , or not-especially-good-looking, man. The target market gets its buzz from the supposed accessibility ... will be successful, as this is a natural extension for a target market that places grooming high on its list ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading ... Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...