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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

near-evangelical speaking style had the audience at last week's Marketing Society annual lecture rapt in admiration. Earlier that day, Marketing interviewed Polman, a former Procter Gamble marketer whose ... of marketing being run by accountants and in observing that most Unilever marketers, because they come from ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

, with more due to be rolled out in the future. Helen Jeremiah, head of healthcare marketing at Boots UK ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

efforts through its brands, as previously revealed in Marketing magazine. ... marketing has previously focused largely on driving awareness of its individual brands. Details ... to its marketing through the implementation of a fresh marketing philosophy, described in the phrase ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

By Staff, 27 March 12, 08:30

marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy. ... of Western Europe, and Paris Kafantaris, marketing vice-president of Western Europe. ...

Brand Manager of the Week: Lisa Harrison

20 March 12, 12:00

give someone starting their marketing career today? Get some work experience, even if it's voluntary. - What was your first job? Marketing exec at Montagne Jeunesse. I developed face masques all day ... created appear in the Adwatch section of Marketing. After that, I'll retire. - If you were a brand ...

P&G marketing chief admits it needs to fundamentally shift how it operates

By Loulla-Mae Eleftheriou-Smith, 14 March 12, 01:20

to digital marketing and move spend out of TV advertising into digital channels. ... Marc Pritchard, global marketing and brand building officer at P G, was talking at a P G ... in 2010, according to Nielsen. The move to focus more on digital marketing comes as the maker ... digital channels. Pritchard outlined its new approach to digital marketing as it aimed to build ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

% of adults (2008) to 36% (2010). The over 65s are the core users so the market should benefit from the UK ... just over a quarter of the market value and outsell single vitamins. Focusing on specific life ... ":"//docs.google.com/spreadsheet/pub?hl=en_US margin: 4px;" title="Andrew Wines, marketing director, Seven Seas " src="http ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

and Indonesia. Keith Weed, chief marketing and communication officer, Unilever, said: "We live in a rapidly ... markets where we have deep roots. "We aim to double the size of our business while reducing our ...

P&G asks Facebook to 'like' clean water programme

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 09:25

The campaign marks the first time CSDW has used Facebook as a marketing platform. For every "like" from a consumer on the dedicated CSDW page , P G has pledged to donate one day's worth of clean drinking water to a developing country that needs it most. P G has been distributing clean drinking ...

Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

By Loulla-Mae Eleftheriou-Smith, 12 January 12, 11:46

Reckitt-Benckiser (RB) has launched a major cross-brand, multimillion-pound marketing campaign ... the strapline, "Britain's greatest clean up". Read Marketing's exclusive interview with Reckitt Benckiser UK ...