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Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

McArthurGlen launches European ad campaign

By Ed Owen, 08 April 11, 09:47

, marketing director of McArthurGlen, said: "With 19 centres across nine European countries and growing ...

Adidas launches World Cup challenge with sporting celebrities

By Joe Thomas, 09 June 10, 08:00

-fareast-language:#0400; mso-bidi-language:#0400;} The viral campaign is being managed by the marketing team ... by Sergio Garcia, an Adidas gold brand ambassador, and the Adidas Golf marketing team. Prizes range from ... their Keepy Uppy film. Ryan Lauder, marketing director of TaylorMade-Adidas Golf EMEA, said: "This all ...

Diet Coke fashion-themed TV spot kicks off major brand campaign

By Joe Thomas, 11 March 10, 11:51

-pound brand campaign for Diet Coke which focuses on fashion and gossip, revealed by Marketing (16 February ... be redeemed via the Coke Zone loyalty site, handled by Carlson Marketing. Consumers who purchase 2-litre ... , Grazia, Closer and More! via the Coke Zone. Cathryn Sleight, marketing director for Coca-Cola Great ...