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Cheryl Cole launches debut shoe collection
The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available ... on the marketing muscle of rival brands such as the hugely successful ASOS. ...
Clarks targets younger men
Clarks has identified 30- to 45-year-old men as an important and largely untapped target market ... the 1950s. Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting ... store." The brand is undertaking a PR and digital led marketing drive to promote the products ...
Nxt Gen 2011
of marketers. ... Click on the name below to see a profile of each featured marketer Lorna Brown, John Lewis Linda Chang Forever 21 Eva Chanter, LoveFilm Vanessa Coelho Yahoo! Kate Rydings, Unilever Matt Jones, Research In Motion (BlackBerry) Jemma Mackenzie ...
The best brands of 2010: choose your winner
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing ... The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV ... in its marketing. The marque's loyalty rate has risen steadily in 2010 and it is consistently recognised ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...
Sector insight: Childrenswear
their offspring. Supermarkets now account for the biggest proportion of childrenswear spend - 29% market share ... . Supermarkets' share of childrenswear has doubled since 2004, with Asda and Tesco the most popular. The total value of the market, which covers all clothing for children up to the age of 10, was 5bn in 2009 ...
Brands take the initiative in Fairtrade Fortnight
Many of the UK's biggest brands already boast Fairtrade endorsement for some products and include the accreditation within their marketing campaigns. View the gallery of some of the most actively engaged brands aligned with Fairtrade values here. ...
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