Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 115 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

SHIFT: Personalisation key to coping with the death of the tribe

By Nicola Clark, 20 January 12, 12:00

Marketers instinctively like to segment people into 'tribes', but the days of the defined target ... It is a widely acknowledged marketing truth that what consumers really want is to connect ... , are getting or wearing. In the past, marketers have labelled these groups of consumers 'tribes', defined ... adopt it and market it to a pre-defined target market or tribe. Adidas excelled in this space, quickly ...

TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

Guess pushes for social and e-commerce combination

By Nicola, 13 July 11, 11:46

Marketing and iCommerce Summit in Monte Carlo. Relich said the brand, which has just appointed a ... approach of marketing we can now target our best customers I will know from the Alert platform what those ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

Marketers have been put on alert by several recommendations in the long-awaited Bailey Review ... of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... -street brands, including Asda, Marks Spencer and Debenhams, have signed up. However, a number of areas set ... - to-peer marketing. - Restricting outdoor ads containing sexualised imagery near schools. Source ...

What digital marketers can learn from DM

By Kim Benjamin, 20 May 11, 10:00

In an age of information overload, digital marketers could learn a lot from the personalisation ... in marketing innovation. It is easy to see why - digital can engage consumers more quickly and effectively than other marketing techniques, as well as provide instant and detailed data on financial returns. In an era of information overload, however, digital channels - and in particular mass email marketing ...

Nectar launches virtual fashion high street

By Ed Owen, 18 May 11, 12:14

, and will offer consumers loyalty points. James Frost, marketing director at Nectar, said: "Our new fashion ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...