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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine. ... National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ... pleasure to be chairman of this year s judging panel for the Marketing Design Awards, Graham-Dixon said ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

brand-owning companies. These brand marketers mingled with the festival's traditional audience of senior ... and Twitter. When you discover that Procter Gamble's chief marketer , Marc Pritchard , is pounding ... marketing officer at Unilever , it suggests that adland's party-town is now the site for the serious ...

Yves Saint Laurent in street marketing push

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 01:50

Fashion brand Yves Saint Laurent is to distribute a preview of its new autumn/winter collection on the streets of London this weekend.

Wrangler ups digital focus to take on Levis

By Joe Thomas, 25 May 10, 10:25

LONDON - Wrangler is stepping up its digital marketing presence in an effort to better connect ... The denim brand has hired digital agency Airlock to handle its activity across Europe, the Middle East and Africa, including the creation of a social-media strategy. According to Adam Kakembo, marketing director for Wrangler EMEA, the company is keen to reach out to web users with a 'passion ...

Philips follows sexy toys with hair removal

By Joe Thomas, 22 April 10, 08:50

in the UK market and the agency has created a direct campaign to spark consumer interest. The activity ... across to a heavily marketed audience, and WDMP have done an excellent job in identifying our key ... market. In October it unveiled a Sonicare electric toothbrush range for children. The launch ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

as marketers look to make the most of the platform's budget-friendly attributes. ... Brands' appetite for digital work remains insatiable. The recession may have challenged many marketing disciplines, but it has boosted online's appeal as marketers seek greater accountability and respond ... , despite the overall advertising market shrinking 16.6%. The web's market share, meanwhile, rose from 19 ...

Sponsorship Agency League Table 2009

By Ed Kemp, 07 October 09, 08:30

, tiered sponsorship models brought order to a previously ad-hoc market. This need for structure ... executive at sponsorship agency Synergy. 'Now rights-holders are thinking more like marketers ... of marketing budgets as increasingly sophisticated measurements and analyses replace deals done at the whim ...

Market Research League Table 2009

By Mary Cowlett, 11 September 09, 04:00

At first glance, this year's market research league table indicates that the industry is living up ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market by the Market Research Society. Domestic research grew by a respectable 3.8%, but internationally it expanded ...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

This year, Marketing has introduced a separate league for experiential agencies, reflecting ... demonstra tions and branded events on the rise, experiential has emerged as a standalone marketing ... companies to create a lasting impression with consumers. Overlap with traditional field marketing remains ... of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ...