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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

, adidas UK marketing director, said the campaign would "celebrate London" and "inspire the rest of Britain ...

Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

Revlon will unveil a fresh UK ad strategy next month, bringing together marketing for its products ... The ads, which feature its Hollywood-actress brand ambassadors Olivia Wilde and Emma Stone, mark a shift away from past campaigns, focusing on storytelling rather than models wearing the products. It is the brand s first major activity since Julia Goldin was hired as global chief marketing officer 18 months ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

and an integrated marketing campaign to coincide with London Fashion Week. ... with our customers." Bourjois is not a sponsor of London Fashion Week and is launching the marketing ...

Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry left out of its marketing amid allegations of racism against him.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Wonderbra takes the plunge with bungee jump stunt

By Loulla-Mae Eleftheriou-Smith, 07 December 11, 12:23

Julia Nolan, marketing director, Wonderbra UK, said: "The Wonderbra girl is constantly seeking out ...

Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

Clarks has identified 30- to 45-year-old men as an important and largely untapped target market ... the 1950s. Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting ... store." The brand is undertaking a PR and digital led marketing drive to promote the products ...

Jigsaw takes on rivals in first major ad drive

By John Reynolds, 24 August 11, 11:00

from rivals Whistles and Reiss and attract younger shoppers with its first agency-created marketing ... The ad campaign will break across print, online, and in-store channels next month. The British retailer is also producing a Jigsaw-branded book, and will roll out experiential marketing activity at London's Bond Street Underground station. The activity marks a change of strategy from Jigsaw, which ...