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Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

previously invested more heavily in PR to market the Ultimo brand. It also intends to continue to move away from celebrity-led marketing for the beauty products, having previously enlisted an array of well ... at Asda, Diamond Boutique for Tesco and Adore Moi by Ultimo for Debenhams. ...

No room in the UK: can new retailers succeed on the high street?

By Matthew Chapman, 21 November 11, 12:00

in such a saturated market? Best Buy is not the only US retailer to have had the UK in its sights in recent years. Whole Foods Market, which has 300 stores in the US and Canada, opened its UK flagship ... stiffer: this month it opened only its sixth store, in Glasgow. Since Whole Foods Market made its debut ...

Nike joins lifestyle battle with women's 'streetwear' collection

By Nicola Clark, 14 July 11, 10:15

proposition. Puma is forging ahead with a marketing strategy centred on promoting the brand to the 'after ...

Sports Direct dives into upmarket fashion

By Loulla-Mae Eleftheriou-Smith, 06 July 11, 09:41

Sports Direct has acquired an 80% shareholding in West Coast Capital (USC) and Cruise Clothing (Cruise), in a 7m deal. The move comes as Sports Direct bids to expand its offering and take market ... with Tom and his teams in the premium and luxury sector of the market. "While USC and Cruise will remain ...

Department chain Beales to double in size

By Sara Kimberley, 07 April 11, 10:50

Beales has agreed a deal with Anglia Regional Co-operative Society (ARCS) to acquire 19 of its Westgate department stores. Around 830 staff employed in the Westgate stores will transfer to Beales. Beales currently operates in large market towns across the UK, including Horsham, Worthing, Bournemouth ...

P&G launches digital beauty magazine

By Loulla-Mae Eleftheriou-Smith, 06 April 11, 12:24

with the readers on film. It's a step ahead of traditional magazines." Zaid Al-Qassab, marketing director, P G ...

Gok Wan designs clothing range for Sainsbury's

By Ed Owen, 02 March 11, 12:45

The Wan-inspired women's clothing range will launch in the autumn and indicates a concerted effort by the supermarket to boost revenues outside its core food offering. Sainsbury's Tu, which launched in 2004, trebled its market share between 2005 and 2010 to almost 3% of the clothing market by volume, according ...

Manchester City to open £1m flagship Kitbag store

By Ed Owen, 10 November 10, 01:48

Opening on Manchester's Market Street, the store will replace the existing shop operating in the iconic Arndale Centre. An advertising campaign promoting the launch started this week across outdoor ... new marketing chief Ian Cafferky last month. ...

Asda offers chance to meet Miley

By Ed Owen, 05 November 10, 12:10

Asda today launched a campaign to look for the biggest Miley Cyrus fan in the UK, and will give him ... The promotion ties to the Miley and Max clothing range at Asda's George that launched in September, designed by noted fashionista Max Azria, and "inspired" by the Miley Cyrus look. Cyrus, who is also ... , and Asda is giving her "biggest fan" the chance to meet her. Open to those aged 16 and under only ...