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Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

began at Bejam, moving onto the Argyll Group and in 1987 he was marketing director for Asda. He is a ... ://offlineHBPL.hbpl.co.uk/news/OKM/richedit/seanmcginty.jpg" alt="" width="120" height="140" /> McGinty was promoted to the top marketer slot for the George ... to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global marketing ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Sector Insight: Sports clothing and footwear

By Jane Bainbridge, 01 December 11, 09:00

market. In the recessionary climate of 2009, growth was almost static, but in 2010, boosted ... items as daywear. Mintel predicts the market will be worth 5.9bn by 2016, a rise of 23% on 2011 ...

Sector Insight: watches and jewellery

By Jane Bainbridge, 23 November 11, 12:00

of the time; these are typically older consumers. The market for lavish designer watches and jewellery ... hit market growth. Meanwhile, engagement and wedding ring sales have suffered because ... details such as distance, pace, routes and to map their progress. At the high end of the market ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough. "Having a trusted brand is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ...

Debenhams promises renewed focus on marketing

By John Reynolds, 20 October 11, 12:03

Debenhams promised to offer its customers a more joined-up approach to marketing and revealed plans ... strategy, made up of four pillars, which included a heightened focus on marketing. The company admitted the retailer had previous been guilty of a disjointed approach to marketing. A statement said: "In terms of communication, we will be taking a more joined-up approach to marketing, which uses both traditional and new ...

CMOs fail to cope with real-time brand conversations, says IBM

By Matthew Chapman, 11 October 11, 01:55

The majority of chief marketers admit they are not sufficiently aware of real-time conversations ... The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ...

Online retail spending passes £300bn

By Ben Bold, 25 May 11, 01:15

IMRG, which started the index in April 2000, predicts that the ecommerce market will be worth nearly 70bn in 2011. Shoppers spent just 800m online in 2000, but a decade later, that figure reached 58.8bn. Clothing is the biggest contributor to the sales surge, growing 3,245% in the past 10 ...

M&S profits lift 11% following marketing drive

By John Reynolds, 24 May 11, 10:05

concerted marketing drive helped lift sales in food and clothing. ... and a focus on emerging markets. Marketing costs were lifted from 122.9m to 142.9m in the period. The retailer said the increase in marketing costs "reflects the increase in the number of advertising campaign ... Spencer lifted its share of the clothing market to 11.7% and food to 3.9%. The retailer has ...

Sainsbury's creates £60m bonus pot as golden run continues

By Ed Owen, 11 May 11, 09:32

supermarkets and overtook Asda in market share. The supermarket again increased its market share in the year ... in the increasingly bitter price war between Tesco, Asda and Morrisons since the New Year, instead focusing its marketing on quality and ethical or green issues , which has resonated with consumers in the recession ...