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All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting

Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry left out of its marketing amid allegations of racism against him.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

Barbour shells out on search ads to fight fakes

By Loulla-Mae Eleftheriou-Smith, 03 February 12, 11:45

links to a 'counterfeit education' section of the Barbour website . Search marketing agency Search ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman. ... apps market is expected to reach $392m in 2015, up from $230m in 2010, according to a report ... -life' assessment from a pharmacist. Rebecca Paterson (right), head of marketing, communications and consumer ... and Jones both flag up the need for marketers to exercise caution. Liability is a major issue, says Paterson ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel ... in marketing, an MBA from London Business School and is a partner at Passionbrand 30 SECONDS ON: HAPPY ...

Mywardrobe.com shifts editorial focus in favour of sales drive

By Nicola Clark, 24 January 12, 08:30

The decision marks a marketing U-turn for the brand, which appointed former Grazia founding editor Fiona McIntosh as creative director in October 2010. A spokeswoman for Mywardrobe confirmed that McIntosh, who was a consultant, left the business last November. Sarah Curran, the site's founder ...

SHIFT: Personalisation key to coping with the death of the tribe

By Nicola Clark, 20 January 12, 12:00

Marketers instinctively like to segment people into 'tribes', but the days of the defined target ... It is a widely acknowledged marketing truth that what consumers really want is to connect ... , are getting or wearing. In the past, marketers have labelled these groups of consumers 'tribes', defined ... adopt it and market it to a pre-defined target market or tribe. Adidas excelled in this space, quickly ...

TAG Heuer switches CRM strategy to boost sales

By Matthew Chapman, 19 January 12, 08:10

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover ... The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers. The most striking change ... , by head of features Nicky Clark. Noelle McElhatton, Marketing's editor, said a redesign had been ...