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Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

By Rachel Barnes, 20 December 11, 12:01

Watchers campaign will be supported by local marketing and a social media campaign, including the launch ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Asos marketing director Clare Dobbie departs

By Matthew Chapman, 12 December 11, 10:40

Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after ... was responsible for setting up Gap s European marketing team as vice-president of marketing for Gap Europe ... -side to become marketing communication director at Nike UK, overseeing the launch of Niketown before joining French Connection as marketing director. Marks Spencers' clothing and homewares business head Kate ...

Wonderbra takes the plunge with bungee jump stunt

By Loulla-Mae Eleftheriou-Smith, 07 December 11, 12:23

Julia Nolan, marketing director, Wonderbra UK, said: "The Wonderbra girl is constantly seeking out ...

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available ... on the marketing muscle of rival brands such as the hugely successful ASOS. ...

Is there a silver lining for brands in the fallout from the euro crisis?

By Noelle McElhatton, 06 December 11, 08:00

for such an outcome. The drinks company, and its chief marketing officer, Andy Fennell, have long hailed the value of deflecting the brand owner s energies away from Europe toward the emerging markets. Fennell took ... our review of The Marketing Society conference in this week's issue of Marketing). Other ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Sector Insight: Sports clothing and footwear

By Jane Bainbridge, 01 December 11, 09:00

market. In the recessionary climate of 2009, growth was almost static, but in 2010, boosted ... items as daywear. Mintel predicts the market will be worth 5.9bn by 2016, a rise of 23% on 2011 ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

previously invested more heavily in PR to market the Ultimo brand. It also intends to continue to move away from celebrity-led marketing for the beauty products, having previously enlisted an array of well ... at Asda, Diamond Boutique for Tesco and Adore Moi by Ultimo for Debenhams. ...

Brand manager of the week: Anna Holloway, Head of marketing, Look Fantastic

29 November 11, 12:00

- Describe yourself in three words. Positive, energetic, friendly. - How would you define marketing? The basics centre on applying common sense and seeing the bigger picture. It's also about ... hot. - What advice would you give someone starting their marketing career today? Have a can ...