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Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand ... , chocolate and now crisps, as marketing director of Tyrrells, make up his 18-year career in FMCG marketing ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... fingers up at the mass-market producers, and to wear its provenance - the crisps are made using potatoes ...

Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

By Gemma Charles, 09 March 11, 07:00

Starbucks' chief marketer Brian Waring is marketing to a new coffee generation. Interview by Gemma ... Brian Waring, the vice-president of marketing and category for Starbucks' UK and Irish operations ... be forgiven, however: his enthusiasm seems genuine, and he works on arguably one global brand that a marketer ... into categories beyond coffee. Waring is part of the company's global marketing team, a select group drawn from ...