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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

marketing budgets, according to direct mail specialists Post Switch. ... by the Royal Mail. According to James Campbell-Clause, head of sales and marketing at post brokering firm ... the past two years, we have been working hard to reduce the costs for direct marketing campaigns, and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

By Noelle McElhatton, 17 July 10, 02:33

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ... at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ... . If the past two years has taught UK plc anything, it s that marketers need to look at the bigger economic ... to marketers, given that we re all being told that the UK must export its way out of this downturn. As we ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

commu-nications has fallen 5% since 2008, according to the 2009 Marketing Gap Report from fast ... marketing channel for many reasons, not least because of its junk-mail image. But recently direct mail has ... . And with marketers everywhere under immense pressure to deliver more for less, this is greatly significant. Postal ...

Editor's comment: Bold brands set creativity free

By Gareth Jones, 16 June 10, 12:00

Marketers need to be a lot bolder if they want to create truly distinctive brands. ... This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh ... out in increasingly cluttered markets. I don't think any of us would dispute her sage advice. However, audacity and chutzpah can often lie out of reach for marketers working within big corporations ...

Costa Coffee rolls out customer loyalty card

By Joe Thomas, 02 March 10, 10:33

sector, in an attempt to press home its dominance of the UK market. ... positioning We make it better'. Kevin Hydes, head of marketing UK at Costa Coffee, said: In a competitive market, it is vital that we show our coffee-lovers just how much we value their custom.' Rival Starbucks ...

Subway appoints McCann Erickson and Momentum to £10m marketing accounts

By Ed Kemp, 15 June 09, 09:30

The pitch was handled by the AAR and will see the McCann handle TV, with Momentum managing point of sale and digital marketing activity. Subway had previously worked with Glasgow-based Frame, which developed the chain's 'Sub of the day' positioning in 2006. The incumbent participated in the pitch along ...