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Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

of the forthcoming Olympics marketing blackout period. ... in the campaign. Manaaz Akhtar, the head of marketing for Subway, denied that the athletes activity was ambush marketing, adding that it was a long-term programme and not timed around the Olympics. In the US ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

KFC takes on McDonald's with coffee ads

By John Reynolds, 01 November 11, 08:30

's success in the coffee market.

McDonald's turns to experiential marketing for wraps roll-out

By John Reynolds, 21 June 11, 08:30

McDonald's is branching out into experiential marketing to promote what it describes as its biggest

Costa Coffee to push Ice Cold range

By John Reynolds, 14 June 11, 10:00

Costa launched the range last year in an effort to diversify its range and revenues, and iced drinks have become a vital battleground against competitors. The ads, which carry the line 'Welcome to the Ice Age', launch on 1 July and will run across print, outdoor and online. Marketing director Jim ...

Bookatable.com rolls out first TV campaign

By Sarah Shearman, 10 June 11, 09:30

Restaurant-booking and deals website Bookatable.com is embarking on its biggest marketing push ... for the campaign. To date, Bookatable s marketing has relied on CRM, paid search, social media and SEO. According to Celia Pronto, the site s managing director of consumer marketing, while Bookatable enjoys ...

Pizza Hut Delivery launches spoof ad exclusively on E4

By Sara Kimberley, 17 February 11, 04:27

. Mags Dixon, director of marketing at Pizza Hut Delivery, said: "Partnering with E4 and developing a ...

Pizza Hut launches digital campaign with Moneysupermarket Vouchers

By Ed Owen, 01 November 10, 11:53

on Saturday and Sunday nights since they began on 9 October. Mags Dixon, head of marketing at Pizza Hut ... for Action" campaign tie-in to 'The A-Team' movie, produced by digital marketing agency Blue Barracuda, and promoted marketing director, Chris Tebben, to chief marketing officer. ...

Burger King to launch first 'value' menu

By John Reynolds, 26 October 10, 08:00

The range, referred to internally as the 'affordability menu', will roll out in UK restaurants from January 2011. Burger King is finalising the menu, but it is understood that it will feature a selection of bite-sized snacks. Sarah Power, Burger King's marketing director for the UK and Ireland ...